Soft Bait - Yum - Pulse

The Yum® Pulse Swimbait is engineered for unmatched versatility and proven performance. Whether you're running it on a traditional swimbait hook, Alabama rig, jighead, Texas rig, weighted hook, spinnerbait, or bladed jig, the Pulse delivers a deadly presentation that fish can’t resist.

With a wide, hard-thumping tail and angled body ribs that displace water, this swimbait produces strong side-to-side roll and flash, mimicking a wounded baitfish across all retrieve speeds. Its body design helps it stay down in the strike zone and adds a realistic rolling action that triggers aggressive bites in both fresh and saltwater.

Proven on the tournament trail, the Yum Pulse was the key bait for Jason Christie’s 2nd place finish in the 2016 Bassmaster Classic—and it's still outfishing the competition today.

Key Features:

• True soft plastic swimbait with extreme rigging flexibility

• Wide thumping tail for maximum vibration

• Angled ribs for water displacement and stable swimming action

• Maintains a natural roll at any speed

• Ideal for swimbait hooks, A-rigs, spinnerbaits, and more

• Used by top anglers in elite tournaments